Business engineering…
…for corporate communications
Parker & Longbaugh was founded with a simple mission statement – to provide an integrated approach to corporate communications. We design bespoke solutions for companies ranging from early stage seed enterprises to established listed corporations.
Using our holistic methodology, we understand the unique requirements of the partners we work with, because each company has its own story to tell – the people, the ideas, and the roadmap to sustainable growth.
Whether you’re a young start-up with a potentially disruptive idea and need to reach investors and venture capital, or a listed corporation that needs a cohesive financial PR and business narrative, we can effectively convey your message to those who need to hear it the most.
An integrated approach to corporate communications
At Parker & Longbaugh, we have developed a multi-faceted methodology to design corporate communication solutions. We work alongside companies to better understand their business, discover hidden value, and identify potential points of friction.
We collaborate with the leadership team to develop a corporate identity and business narrative that influences stakeholder engagement and improves productivity. Our holistic approach incorporates a broader analysis of the business environment to develop a ‘beyond-the-horizon’ strategy that evolves alongside the prevailing conditions.
Our design language for corporate communications
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Culture
Generating employee and internal stakeholder engagement to improve productivity.
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Vision
Realising C-suite and board leadership mission statements.
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PESTEL
Analysing the Political, Economic, Social, Technological, Environmental, and Legal backdrop.
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Metrics
Defining and implementing results metrics for measuring outcomes and efficacy.
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Strategic
Designing a ‘beyond-the-horizon’ strategy that evolves alongside the communication matrix.
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Identity
Developing company values and a corporate narrative to influence external stakeholder engagement.