Financial PR & Investor Relations
A vital capability for any enterprise, whether it is an early stage technology start-up or a listed corporation, is to effectively engage with its financial audience, including institutional investors, analysts, journalists, and the broader financial markets.
At Parker & Longbaugh, we leverage our experience, know-how, and financial market relationships to develop innovative, results-based solutions to meet the demands of our clients. We create an effective message and narrative, and develop strategies for timely delivery and presentation.
Our solutions allow our clients to achieve a high degree of audience engagement, along with clear communication of our clients’ core strengths, achievements, and roadmap to long-term sustainable financial growth.
Some of the services we offer include:
Investor relations.
Financial calendar management.
Corporate results reports.
Conference call presentations.
Media relations.
Analyst communications.
Initial public offerings (IPO).
Mergers and acquisitions (M&A).
Annual reports.
Earnings updates.
Analyst and investor day material.
Corporate Communications & Strategic Counsel
Reputations are hard won, but easily lost – building a credible corporate image takes considerable time and effort, but it takes very little to damage or quickly lose it. Given the age of instant access to information, it has never been more important for companies to safeguard their corporate reputation, as well as implement effective crisis management strategies.
Parker & Longbaugh works closely with companies to develop a cohesive narrative and construct a corporate identity. We collaborate with our client partners to develop a deep understanding of their business, their corporate values, and implement strategies for key message development. We design communication programmes that elevate audience engagement, as well as deploying effective crisis management tools to reduce risk and limit potential reputational damage.
Our solutions allow our clients to foster deeper audience engagement, which drives the evolution of corporate identity and reputation. In addition, we augment the corporate social responsibility (CSR) of our clients and develop communication strategies that proactively convey the key message to relevant stakeholders. Moreover, our bespoke services address contemporary environmental, social, and corporate governance (ESG) factors, and the identification and impact of key ESG taxonomy regulation. We help our clients to develop and implement corporate communication solutions that educate key audiences and deliver the right message to the right stakeholders.
Some of the services we offer include:
Corporate communications.
Press, media, and public relations.
Corporate social responsibility (CSR).
Strategic communications.
Corporate identity and values.
Crisis management.
Internal communications.
Thought leadership.
Stakeholder engagement.
Digital and social media.
Environmental, social, and governance (ESG).
Product Communications
More often than not, innovative ideas are an exercise in simplicity; however, the science driving that innovation can be complex. Telling the story of a potentially disruptive new concept can be a delicate balance between losing the finer detail and overwhelming the audience with technical jargon. Describing complex scientific data, which can be read and understood by anyone, is perhaps one of the most challenging exercises in communication.
At Parker & Longbaugh, we use our expertise to communicate complex science and technology-driven ideas to a wide target audience. We work closely with the R&D teams of our partners, company management, as well as relevant external stakeholders and key opinion leaders (KOLs) to develop core messages. We simplify technical terminology, highlight the novel innovation, and emphasise the critical problems that our client partners are trying to solve.
Our work allows companies to convey their new ideas, the underlying science and engineering of their products, as well as the long-term market potential of their solutions. We integrate our expertise in financial and corporate PR to develop key messages and narratives, which generate strong engagement across a wide target audience, ranging from the investor community to the core end-markets of our clients.
Some of the services we offer include:
Medical and science communications.
Designing the core message.
Developing product specific lexicon.
Product positioning.
Industry KOL awareness.
Direct to target audience communication.
Product marketing material.
Key stakeholder communication.
Social media strategies.
Educational and technical material.
Media and public engagement.